One brand made me lift my subscription beauty box embargo and I can never go back. How did they win me over? See what the brains behind Bliss Spa, Soap & Glory and FitFlop recently created and you'll become a Beauty Pie fan too.
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Rebecca Huffine
If you can mix emotional engagement intangibles with a brand's product or service, then you've entered your target audience’s psyche where you will remain (even in an irrational state), allowing you to affect behaviour in predictable ways.
Have we embraced social media at the expense of loyalty? Have we forgotten how to communicate with our target audience? How do we engage in this overly (although often shallowly) connected world?