This blog aims to inspire, share and inform. Our topics include marketing elements, brand development, business development and trends. Our target audience includes students, veterans, start-up companies and global brands. The link is passion for words, clever ideas and challenges.
We believe that good pitches result from good creative briefs. Here's a sketch to start you thinking about your pains, competition, objectives and beyond your immediate needs to your goals (the kind that make icons, disrupt, rank #1 or sell for 15x EBITDA).
Every writer has a process. A sacred ritual to start. Ten minutes free writing, then pacing, then deleting and rewriting. We start with words scribbled at 3am on post-it notes. When that fails, we visit our friends - past and present - to seek inspiration.
Words have power. Words follow trends. Which words capture attention? What's the next 'it' word? Open your thesaurus, grab a pen and paper, and let's start experimenting for the love of words.
One brand made me lift my subscription beauty box embargo and I can never go back. How did they win me over? See what the brains behind Bliss Spa, Soap & Glory and FitFlop recently created and you'll become a Beauty Pie fan too.
If you can mix emotional engagement intangibles with a brand's product or service, then you've entered your target audience’s psyche where you will remain (even in an irrational state), allowing you to affect behaviour in predictable ways.
Q: What happens when the lure of a free gift with purchase, 10 shades of the same lipstick, impulsive beauty splurges and a burning desire for the latest nail varnish meet? A: Products you don't use, but can't bear to toss, teeming out of a sad drawer. Learn clever tricks to put these products to work. Start experimenting now.
NO, THEY ARE NOT! They are darn hard work and most fail because they aren’t simple, distinctive, clear and magical – the logo golden rules. Learn the MadLegs approach to logos and see some of our favourites.
Have we embraced social media at the expense of loyalty? Have we forgotten how to communicate with our target audience? How do we engage in this overly (although often shallowly) connected world?
The second in the Marketing Elements series. 2.0 introduces marketing plans done the MadLegs way. We believe they are living, breathing documents and not something stuck in a random desktop folder. We are feeling generous and are sharing a sample. Contact us if you want to see more.
The first in the Marketing Elements series. 1.0 offers a quick guide to marketing basics as seen through the eyes of someone with a background in luxury, beauty and financial services. Future posts will highlight marketing plans, customer experience, collateral materials, websites and more.
Choosing appropriate imagery to communicate your brand identity is challenging and personal. We argue that it is as important as the company name, but much more difficult to define. Learn expert tips here.
We learn by doing, but we also learn by seeing what others have done before us. This blog introduces you to our teachers (i.e. the books every good marketer should own). While you can Google and receive thousands of answers within seconds, we like to hold and savour. Ideas and knowledge are precious.
