Every writer has a process. A sacred ritual to start. Ten minutes free writing, then pacing, then deleting and rewriting. We start with words scribbled at 3am on post-it notes. When that fails, we visit our friends - past and present - to seek inspiration.
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Words have power. Words follow trends. Which words capture attention? What's the next 'it' word? Open your thesaurus, grab a pen and paper, and let's start experimenting for the love of words.
Q: What happens when the lure of a free gift with purchase, 10 shades of the same lipstick, impulsive beauty splurges and a burning desire for the latest nail varnish meet? A: Products you don't use, but can't bear to toss, teeming out of a sad drawer. Learn clever tricks to put these products to work. Start experimenting now.
NO, THEY ARE NOT! They are darn hard work and most fail because they aren’t simple, distinctive, clear and magical – the logo golden rules. Learn the MadLegs approach to logos and see some of our favourites.
The second in the Marketing Elements series. 2.0 introduces marketing plans done the MadLegs way. We believe they are living, breathing documents and not something stuck in a random desktop folder. We are feeling generous and are sharing a sample. Contact us if you want to see more.
The first in the Marketing Elements series. 1.0 offers a quick guide to marketing basics as seen through the eyes of someone with a background in luxury, beauty and financial services. Future posts will highlight marketing plans, customer experience, collateral materials, websites and more.
Choosing appropriate imagery to communicate your brand identity is challenging and personal. We argue that it is as important as the company name, but much more difficult to define. Learn expert tips here.
We learn by doing, but we also learn by seeing what others have done before us. This blog introduces you to our teachers (i.e. the books every good marketer should own). While you can Google and receive thousands of answers within seconds, we like to hold and savour. Ideas and knowledge are precious.