Words have power. Words follow trends. Which words capture attention? What's the next 'it' word? Open your thesaurus, grab a pen and paper, and let's start experimenting for the love of words.
Viewing entries tagged
brand
One brand made me lift my subscription beauty box embargo and I can never go back. How did they win me over? See what the brains behind Bliss Spa, Soap & Glory and FitFlop recently created and you'll become a Beauty Pie fan too.
NO, THEY ARE NOT! They are darn hard work and most fail because they aren’t simple, distinctive, clear and magical – the logo golden rules. Learn the MadLegs approach to logos and see some of our favourites.
Choosing appropriate imagery to communicate your brand identity is challenging and personal. We argue that it is as important as the company name, but much more difficult to define. Learn expert tips here.
We learn by doing, but we also learn by seeing what others have done before us. This blog introduces you to our teachers (i.e. the books every good marketer should own). While you can Google and receive thousands of answers within seconds, we like to hold and savour. Ideas and knowledge are precious.