We believe that good pitches result from good creative briefs. Here's a sketch to start you thinking about your pains, competition, objectives and beyond your immediate needs to your goals (the kind that make icons, disrupt, rank #1 or sell for 15x EBITDA).
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creative
Every writer has a process. A sacred ritual to start. Ten minutes free writing, then pacing, then deleting and rewriting. We start with words scribbled at 3am on post-it notes. When that fails, we visit our friends - past and present - to seek inspiration.
Q: What happens when the lure of a free gift with purchase, 10 shades of the same lipstick, impulsive beauty splurges and a burning desire for the latest nail varnish meet? A: Products you don't use, but can't bear to toss, teeming out of a sad drawer. Learn clever tricks to put these products to work. Start experimenting now.
NO, THEY ARE NOT! They are darn hard work and most fail because they aren’t simple, distinctive, clear and magical – the logo golden rules. Learn the MadLegs approach to logos and see some of our favourites.